8 Tips to Get The Most Out of A Survey

Surveys are extremely important as they offer you with valuable insights into the customers requirements. However, it is quite difficult to convince people in filling up the questions asked in the surveys. People tend to be lazy as well as sceptical when it comes to filling up surveys. Hence, it is important to consider a few points while creating a survey and setting it up. Here are 8 tips which you should bear in mind while setting up a survey on your site.

1. Identify the main objective of the survey
It is important for you to know what you really want out of the survey. Chalking out a clear objective will help you in the following stages of survey creation.

2. Write simple questions
The questions are the main elements of your survey. It should be easy for the visitors to comprehend the questions. Set up simple and to-the-point questions using everyday language with clear meanings. Ensure that the readers do not have to read the questions twice.

3. Limit the number of questions
It is always a good idea to limit the number of questions being asked to the visitors. People visit a site looking for something. They might lose interest in the website itself if they are bombarded with questions that are time-consuming to answer. It is advisable that the survey stick to questions which are absolutely necessary to ask.

4. Keep the questions relevant
The questions should be relevant to the site so that the answers of those questions help you to meet your objectives. The questions should be direct, focussing on the areas you are looking to improve.

5. Give specific choices for answers
It is easier for visitors to answer multiple choice questions with specific choices ranging from 2 – 5. Multiple choice questions with limited number of options allows visitors to answer appropriately. The data thereby collected will help you in analyzing the results of the survey properly.

6. Systematic ordering of the questions
Follow a logical and systematic ordering of your questions. The survey should be attract the attention of the visitors. Once they start responding to the survey, they should be offered questions in a proper sequence. It is a good idea to collect demographic data at the beginning and then the more specific data. For example, for a survey on a travel based site, it would be best to start with knowing the gender of your visitor, age and then move on to questions like how many times in a year do they usually go for vacation, what do they look for in a vacation and more. It will help you in laser targeting the requirements of your visitors.

7. Ask for contact information in the end
If you want to collect any contact information, be it the email id or other personal information, it is better to ask for it at the end of the survey.

8. Position your offers and content
Creating a questionnaire is not the end to your survey. With proper targeting with your questions, it is now time to position your offers and content based on the result of the survey. The survey takers would be happy to receive something fruitful for the time they have consumed.

These are some of the tips by which you can get most out of a survey. However, I am sure there are many more to add to the list. So, over to you, please leave comments and share your survey secrets