TIPS TO CREATE AN AUTO-RESPONDER SERIES

For any website owner or even a blogger, reaching out to subscribers is extremely important. Connecting to each subscriber can be difficult, especially when you wish to connect with thousands of people. Thankfully, with the help of auto-responders this task becomes extremely easy.

However, setting up auto-responders properly is important. Any entrepreneur, who understands the importance of online marketing, would do this carefully. Here are a few tips to set up a series of auto-responders:

1. Organize your mailing list

Classify your subscribers into lists to which you can assign an auto-responder each. The lists can be formed based on common interests, common professions or common needs.

2. Decide your objective

Identify what you want to convey to your subscribers: new offers, relationship building, promotional content, launching a new product/service. Having a clear goal will set the purpose and tone of the content.

3. Strategize

Decide the content according to your objective. Relationship building will require a different approach as opposed to promoting a product. Service communication will require more details and explanations, whereas offers will require attractive promotional content.

4. Use Direct Mailing (DM) and emails

These are the strings connecting you to the auto-responders. Content in the emails must be written in simple language; include illustrations, charts and diagrams to make it simpler to grasp and more attractive. Be sure to include your vision, achievements so far and future plans. Build integrity through honesty and regular communication via DM and emails.

5. Write good content

Your emails and offers must look attractive and make for a good deal. Spend some time building good content or hire a copy-writer. Much of your subscriber loyalty can be increased by providing them with a good quality of content

6. Prioritize

Plan ahead and decide how many auto-responders you require in a certain time period. As per your target, send auto-responses on a consistent periodic basis. Regular communication builds trust and integrity and establishes a bond.

7. Follow up

Keep track of responses from your subscribers and modify your future content according to feedback. Make sure your communication remains interactive so your readers remain involved and build a strong bond.

8. Only one Tip/Strategy/Offer per email

Keep each email specific and focused on one particular thing. Avoid writing large e-mails with too much information.

9. Spread out the content over weeks

Avoid bombarding them with too many offers at once. You may appear pushy or aggressive. Space out your content well over a time frame.

10. Provide handy links and shortcuts

Be sure to provide website links about the offers/products in your email enabling the reader to immediately check out the offers enabling the reader to respond immediately.